Business Finance: Managing Your Money
How much money do you want to make? That is the question that many business owners ask themselves when they are deciding what to do with their website. If the answer is “a lot,” then you should be focusing on conversion rate optimization strategies. Many businesses spend time trying to increase traffic to their website and fail to improve the conversion rate once they get there. This is a huge mistake. In this blog post, we will discuss steps that will help increase your conversion rates and generate more revenue for your business!
Use the AIDA model to craft your value proposition. This is a marketing technique that increases conversion rates by telling prospects what will happen when they buy your product or service. For example, if you are selling online courses on how to get better at blogging, then promise in your headline and throughout the copy of your website that people who purchase the course will be able to increase their blogging revenue.
Make your content scannable. Studies have shown that people are more likely to read articles if they are broken up into subheadings, bullet points, and text boxes. This makes it easier for readers to scan the page quickly, find what they need, and leave without feeling overwhelmed.
Add proof points to your site. People are more likely to trust information if it is backed up with data or studies. One way you can include proof points on your website is by using testimonials from past customers who were satisfied with their purchases. If this isn’t possible, then try adding case studies that show how people have used the product in order to achieve better results than they expected. Just make sure that these stories are honest and don’t oversell!
Use social media marketing strategies like Twitter polls and Facebook live video streams before launching a new campaign or product line. These types of videos give potential customers “sneak peeks” at what’s coming soon for your business, which makes them aware of your brand and eager to hear more about what you have in store for them.
Optimize your site’s pages for the keywords that potential customers are searching for when looking online. This will help increase traffic, which leads to a higher conversion rate! There are tons of free tools available on Google that can be used to research different search queries before optimizing each page of your website.
Include calls-to-action throughout your content so users know exactly how they should respond after reading an article or watching a video. Make sure these CTA buttons aren’t generic though, otherwise people won’t take any action at all! Try naming them with phrases like “get instant access,” “sign up today” or “subscribe now.”
Consider adding live chat features on your website that allows you to interact with visitors immediately and answer their questions about products or services. You can easily set up a free account on Facebook Messenger, WhatsApp, or Snapchat in order to make this happen!
Don’t forget about mobile users when optimizing your site for conversion rates! This is the most important thing you need to do if most of your customers are using smartphones and tablets these days. Many companies neglect this step because they think it’s more difficult than optimizing a desktop version of their page, but that couldn’t be further from the truth. Google has an excellent guide called “Mobile-friendly design” which walks through all of the steps involved in making sure your pages look great on mobile devices.
Add a toll-free phone number to your site that potential customers can use to speak with you directly about any questions they might have before making a purchase. This is super helpful if someone needs information right away and doesn’t want to wait for an email response or live chat session! You can either add this number yourself by purchasing it from one of the many websites available or hire someone on Fiverr who specializes in customizing WordPress sites so all of these changes happen automatically once uploaded onto your server.
When managing business finances, increasing conversion rates should always be at the top of your priority list because failing to do so will cause revenue and profit margins to decline over time! If you follow our 11 steps listed above then you are guaranteed to see a positive change in your conversion rates, which will make you more successful as an entrepreneur.
Don’t forget about mobile users when optimizing your site for conversion rates! This is the most important thing you need to do if most of your customers are using smartphones and tablets these days. Many companies neglect this step because they think it’s more difficult than optimizing a desktop version of their page, but that couldn’t be further from the truth. Google has an excellent guide called “Mobile-friendly design” which walks through all of the steps involved in making sure your pages look great on mobile devices. -Add a toll-free phone number to your site that potential customers can use to speak with you directly about any questions they might have before making a purchase. This is super helpful if someone needs information right away and doesn’t want to wait for an email response or live chat session! You can either add this number yourself by purchasing it from one of the many websites available or hire someone on Fiverr who specializes in customizing WordPress sites so all of these changes happen automatically once uploaded onto your server.
How much money do you want to make? That is the question that many business owners ask themselves when they are deciding what to do with their website. If the answer is “a lot,” then you should be focusing on conversion rate optimization strategies. Many businesses spend time trying to increase traffic to their website…